It is important in production as the new technology enhances the viewing experience for the audience so they get more value for their money because they are effectively the film industry’s customers. Examples of new technologies within the production process include things such as: Silicon imaging digital cameras, digital held cameras, new editing software like after effects, SFX, computer generated images and the new massive introduction of digital film and 3D technology.
Film companies have excelled in how well they can and are able to distribute and market their films and this is because of the introduction of new technologies. These technologies include: Official websites and blogsites, press and public previews, online competitions, phone apps and social networking sites. The typical and traditional form of marketing a film towards an audience would be in the form of film posters and trailers but as technologies have advanced so has marketing methods.
Film makers can use trailers, film posters; do online marketing such as; official websites and blog sites, public and press previews e.g. interviews, competitions, social networking sites and phone apps. With newer technologies and most of marketing being done online it had become a lot much cheaper for companies to distribute and market products.
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